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Mahasarakham University


Pornlapas Suwannarat

Pornlapas Suwannarat (Paul) is currently Assistant Professor of International Business at Mahasarakham Business School, Mahasarakham University, one of the fast-growing comprehensive universities in Thailand with a total of enrolment almost 50,000 students at present. He received his BA in Economics from Thammasat University, in 1993, and MSc in Telecommunications Systems Management from Murray State University, USA in 2001. Also, Paul earned his MA in Business Economics from the National Institute of Development Administration (NIDA), Thailand in 2002 and PhD in International Business Management from Nottingham Business School, Nottingham Trent University, UK in 2010. Before entering academic life, Paul worked as marketing and sales executive for many years at SCG Group, one of the largest diversified conglomerates in Thailand. At SCG, he was responsible for B2B sales and marketing of many products (e.g., cement, building materials, sanitary wares, floor and wall tiles, paper and packaging etc) that provided him various experiences. Paul has been an active researcher and has had a large number of research publications indexed in ISI/Web of Science, SCImago/SCOPUS, and Thai Journal Citation Index. His research interests focus on cross cultural management, international marketing, international joint ventures, exporting, multicultural management team, foreign direct investment, and international strategic alliances.


Prathanporn Jhundraindra

Prathanporn Jhundraindra is Marketing Lecturer at Mahasarakham Business School, Mahasarakham University since  2003.  She studied Journalism at Chiang Mai University, Thailand (B.A., 1991) and Emporia State University, Kansas (M.B.A, 1995), Alliant International University, California (D.B.A, 2009). Her expertise is in the areas of International Marketing, Consumer Behavior, Sustainable and Sufficiency Consumption.


Areerat Pansuppawatt

Areerat Pansuppawatt is Assistant Professor of Marketing Management at Mahasarakham Business School, Mahasarakham University, Thailand. She earned her PhD in Management from Mahasarakham Business School, Mahasarakham University, Thailand. Her research focuses broadly on digital marketing, social media marketing, consumer behavior, marketing management, innovation marketing, management organization behavior, and organizational communication.

She can be reached at


Atthaphon Mumi

Atthaphon Mumi is a Lecturer of Management and Entrepreneurship at Mahasarakham Business School, Mahasarakham University, Thailand. He earned his PhD in entrepreneurship from the University of Massachusetts Lowell, MA, USA. His research interests broadly include the entrepreneurial process, corporate entrepreneurship, digital entrepreneurship, organizational strategy, and social media. Atthaphon serves as the editorial review board member of the Small Business Economics Journal and the Journal of Entrepreneurship in Emerging Economies. He can be reached at


Anupong Sukprasert

Anupong Sukprasert is a Lecturer of Business Computing Department, Mahasarakham Business School, Mahasarakham University, Thailand. He received his B.Sc. in Statistics from Naresuan University and M.Sc. in Information Technology in Business from Chulalongkorn University. Bangkok, Thailand in 2006 and 2008, respectively. Also, he earned PhD in Computer Science from School of Computing, Faculty of Engineering at Universiti Teknologi Malaysia, Malaysia.

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