University of Applied Sciences Wiener Neustadt

Mag.(FH) Johannes Reiterer, BEd, M.A

johannes.reiterer@fhwn.ac.at

He is the head of the master program Sales Management for Technical Products and Services at the University of Applied Sciences Wiener Neustadt which consist of 75 ECTS credits in sales and sales related subjects. Therefore, he is constantly involved in the development, management, and evaluation of sales and sales related courses.
He is teaching courses in the areas of sales training, marketing and sales management as well as marketing research. He also created and organised two university-wide sales competitions. He has been working for the University of Applied Sciences Wiener Neustadt since 2011.
Previously, for almost five years, he worked for a company operating in the pharmaceutical and medical care industry. In the position of a product- and market manager, he was in charge of creating nation-wide sales strategies. He also developed sales training programs for sales
representatives and acted as a sales representative on the hospital care market.
He has a Master Degree in Innovation Management, a Magister degree in Product Management and Marketing, and a Bachelor Degree in pedagogy. At the moment, he is working on his doctoral thesis in the area of value-based selling methods.

Vivien Unger BA, MA

vivien.unger@fhwn.ac.at

Research Associate at the Institute for Marketing & Sales

Mag. Dr. Ursula Haas-Kotzegger

ursula.haas-kotzegger@fhwn.ac.at

Head of the Institute for Marketing & Sales

 

Publication:

  • Haas-Kotzegger, Ursula / Schlegelmilch, Bodo B. (2013): Conceptualizing Consumers' Experiences of Product-Harm Crisis. In: Journal of Consumer Marketing (Ed.). Journal of Consumer Marketing.

  • Haas-Kotzegger, Ursula / Assiouras, I. / Schlegelmilch, Bodo B./Skourtis, G. (2012): Evaluations in Product-harm Crisis Situations. In: AMS (ed.).

  • Haas-Kotzegger, Ursula / Schlegelmilch, Bodo B (2012): Conceptualizing Consumers' Experiences of Product-Harm Crises. In: EMAC (ed.).

  • Haas-Kotzegger, Ursula / I., Assiouras / Schlegelmilch, Bodo B. / G., Skourtis (2011): Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement.

  • Haas-Kotzegger, Ursula / Schlegelmilch, Bodo B. (2011): There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises.