My background is more than a decade of international sales experience. Before I joined academia in 2014, I had the very classical job as a Sales Manager – negotiations with customers and suppliers on a global level with customers and suppliers in North and South America, Europe and Asia, leading global sales teams. My PhD. thesis – which I did part-time besides being a Sales Manager – focused on innovative and cultural marketing strategies in the view of business ethics and international management aspects. This was a good fit to my personal and professional background – as a student – being originally from Germany, but chose Austria as my home – I spent already several semesters abroad in different countries (besides Germany, of course, in the US, Belgium and Estonia) and learnt, how other cultures will negotiate and set up sales talks. This helped me later in a very international sales environment – my first assignments as a Sales Manager brought me to the UK and later to Malaysia – in both countries, I had the pleasure to live and work for several months. This was a great basis for an intercultural understanding as a Sales Manager in negotiations in many different locations. One thing I learnt – no matter where you are from, everyone likes to laugh! In 2014, I decided to try a different path – and to bring my sales experience into the classroom at universities. I did my first steps as a lecturer in The Netherlands for 3 semesters and continued later in Austria as a lecturer. Besides lecturing at the University, I am also a Trainer for Presentation Skills, Rhetoric and Sales Trainings. My current research focus is at the moment on the utilization of sales competitions in sales trainings and utilization of sales labs.